An SEO campaign is a set of related keywords and websites that can be
monitored to aid SEO efforts. For example, a beverage company that sells
fruit juice, soda, and coffee may set up a different campaign for each
product it sells. This way the beverage company can monitor keywords
related to each product and evaluate the performance of its website
against each product's competitors.
To view a list of campaigns for the site, click Settings in the
mail toolbar. Then expand the Site Settings folder and click SEO
Campaign in the left tree view. A list of SEO campaigns will load in
the content pane.
To create a new campaign (you must be logged in as an administrator to create a campaign), click New in the actions toolbar. To
edit a SEO campaign, select the desired collection and click Edit
in the actions toolbar. The campaign settings will load and the
following tabs will be available:
Use this tab to specify the following options:
- Campaign Name - The name used to identify the SEO collection.
- Site Name - The name used to identify your website.
- Site URL - The URL to your website. Type the URL following
the format www.example.com
Use this tab to add keywords to the campaign. To add a new keyword,
click Add Keywords in the actions toolbar. The following options
will be available:
- Keyword - The keyword to be added to the collection.
- Value - Site administrators can assign a value to the
keyword. For example, a beverage company selling grape fruit juice may
add the longtail keyword "Concord Grape Juice" to a SEO campaign and use
the Value field to record the monthly search volume for the keyword.Note:
SmarterStats cannot determine a value for the keyword. This information
must be user-generated or can be left as 0.
- Enabled - Select this checkbox to enable SEO processing on
the keyword. Note: Disabled keywords will remain a part of the
campaign, but SEO processing will not be performed on them and they will
not appear in applicable reports.
Use this tab to add competing sites to the campaign. To add a new
competitor, click Add Competitor in the actions toolbar. The
following options will be available:
- Name - The name used to identify the competitor's website.
- Site - The URL to the competing website. Type the URL
following the format www.example.com
Additional SmarterStats 5.x help can be found at the SmarterStats help page